E-commerce in the sense of the internet economy stands for electronic commerce. We can help you bring your online shop to life.

Electronic commerce (short: e-commerce or eCommerce) is also referred to as electronic business transactions. E-commerce is the buying and selling of goods and services over electronic connections.

The following characteristics are subsumed under e-commerce:

  • any kind of business transaction
  • electronic handling of business processes

In this case, the parties involved only communicate online and are not in physical contact with each other.

As a place for direct retail or business-to-business transactions, with its 24/7 availability, global reach, ability to interact and multimedia information on products, the Web is fast becoming a major source of revenue for companies. Several companies are using e-commerce with considerable success. Examples include LeShop.ch, DigiTech, the Apple Store, etc. But e-commerce also opens opportunities for small, specialized companies to sell their products far beyond their home territory.

However, it is not enough to have an online shop. It is also important to ensure that the online marketing mix is right for the organization and the target groups. An online shop that does not attract attention will never generate sales.

In the future, customers will increasingly be offered services and products via mobile shops. One example is the sale of tickets via the SBB apps.

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